Was at Busch Gardens this weekend. What was immediately obvious was that a few rides were congested while the others remained more or so empty. And contrary to belief, it was not the quality of the rides that was causing this disproportionate consumer distribution.
As I talked it out with the exasperated people in line with me, I learnt that people were rooted because they had already committed some time to a particular ride and since there was no way to know which other ride would take a lesser time, they thought it better to just wait it out for what it takes.
A lot of people went home jaded not from a sustained adrenaline rush the entire day, but from the aching backs and knees standing for the majority of their time in lines. To make a joyous experience for visitors in theme parks which spend millions, the extra investment would probably be $20,000.
What they need to do: Is install centralised display boards (probably 10 or 15 of 'em) around the theme park which mention the average waiting time for all the rides in the park. And based on the location of a particular display, the ride closest and with the minimum waiting time could be suggested on the display!
Point: 1. Its pertinent for any business to provide the customer with an aggregated information regarding your business anyplace and anytime, to enable him to make judicious use of the avenues you provides him. Equip your customer to make use of you.
2. Is your customer 'locked in' with you just because he's committed time or money. And that it says nothing of your remarkability? In which case you have left a lot of ground uncovered for your challenger to beat you and that too by sparing just a little extra thought