Almost all marketing gimmicks are quicksand. Or so we've come to believe in course of our experiences.
A telephone contract that you can't blotch. A yearly music subscription from napster or yahoo that doesn't talk to your ipod. An ecomxpo sponsorship that audience with firefox can't attend. A fund premium that bogs you down till the end that doesn't come. So what was different about this call that i took today?
The rep, out selling credit cards started off with the usual rant about the credit limits, interest rates, bonuses... in one breath taking me to the quick brink of deafness. But just when I was about to hang up she said, " All you have to do to quit is break the card and dump it in a bin in one of our (or our affliates) ATM booths. No forms. No calls. No statements"
Now that,I think is the winning statement which we all as consumers want to hear. That we are 'FREE'. Not that they can bind us any longer than we want. But they sure can create a lot of hassles to exit them, oh yeah. The starting pitch ought to be, "We do not seek to confine you, if you aren't excited with your business with us. But we 'd like to know why". There, you are quelling the foremost fear of the consumer at the outstart. He knows he isn't entering a dungeon thereon.
I 'am willing to sign on this new card. But then again, there's one in my wallet that needs doing away with, not without filling up a few forms, credit history checks, and a trip to a branch a couple of miles away.