Things work differently in different places. The idea therefore is go get it working not as a collective bargain but as a fragmented wont. Why, the same vegetables are cut differently in different geographies and mixed with the same herbs & spices resulting in the same taste. Yet catering not to the satisfaction of all 'em tastebuds.
"Consumer" isn't a universal set of sameness. Rather a collection of several disjoint sets, each its own. Each in want of it's own.

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Posted by: abnwwqalic | July 20, 2007 at 11:19 AM