Consumercy

Ponderance

Ten years. Internet promised to make self-learners of us all. Then how is it that consultants and auditors such as myself are yet stuck in the business of telling them how they ought to run theirs?

Point:

1. Never ever can a process reach it's most potent form without room to get better 2. An external body is most trusted as are one's own abilities frequently undermined 3. Ignorance & intelligence are relative. The latter cashes on the former

mass market?

Things work differently in different places. The idea therefore is go get it working not as a collective bargain but as a fragmented wont. Why, the same vegetables are cut differently in different geographies and mixed with the same herbs & spices resulting in the same taste. Yet catering not to the satisfaction of all 'em tastebuds.

"Consumer" isn't a universal set of sameness. Rather a collection of several disjoint sets, each its own. Each in want of it's own.

Routine

Doing the same thing the same way in a standardized way leads to the boogie sensation of prolongingness. The same one gets doing an eight hour desk job. The same many companies get hypnotically miming ISO's. At the end you feel you've existed longer than you've been around. From the outside you've achieved nothing new.

Sensibilities

If every organization wants to reach to the same answer on 'the best way to make money' then I as a consumer feel sorry on what i have to live with. Cheaper products.

When one is bent upon fitting most into a box, one doesn't even think of building a bigger box. The presence of a billion da vinci's would've been chaotic. The absence of any in organizations keeps 'em rooted. And so, much hair shedding on cost stripping meausres keeps many a unsensible companies from cashing on the unsensible consumers who still can't help piling up on easy loan and credit card debts

Point: Consumer spending is on a high inspite of the rising interest rates. But in order to pinch their pockets, which anyways is unguarded, companies need to create something genuinely desirable/distinguishable and not just try playing the low price game.