It's been ten months since I started out with this blog and everyday I get tons of landings from searches made on topics that I don't even remember jotting now. Aerosoles. Bathroom graffitis shop. Jelepenos. etc. From France, US, Thailand, Kenya and all around.
Nevertheless, everytime a search does ping in I trackback and check what it was that this stranger got to read when he visited my thoughts. Did he like what he read? Did he concur? Did he read the entire thing or scurried off a few lines in? More importantly, did he get what he was searching? Were my thoughts capable of simmering his own?
Is he coming back? If any of the prior questions were answered in the affirmative, then he has a reason to come back.
I think of blogs as a trip in a shopping mall elevator as an 'undecided' consumer. You get into the lift. You just wanna dock at some floor, yet undecided. The elevator stops at each floor and the doors open. How do you decide which floor to walk into? In the few moments that you can steal a glimpse of the floor yonder the open lift doors, if what you see attracts you, you walk in. Or if you see a big chunk of your fellow lift travellers landing on a particular floor you follow suit.
And what holds for blogs holds for businesses too. Consumers follow sight, sense, experience, or they simply follow other consumers. Make thy wares really useful to the community you mark and better still 'admirable' for the stray consumers too(my blog is purely for the marketing oriented. however anybody can relate to it as everybody's out shopping. everyone's consumer), keep 'em ready and polished and wait for the first batch to set foot.
Point: You never shall know from where they shall come or how they ever got to know of you. But as long as they got what they wanted, found more reasons to your product than they set out searching for and a relationship to take back, they for sure are coming for more.
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