There is an awesome lot of trust that floats about. It does'nt seem just as much, but it does. We cross the road or drive our vehicles with unspoken or perhaps even unconcious trust in perfect strangers. That they won't come and dash us. That they'll follow the the protocols. That they'll be careful with us. Mischances apart, that is generally the case.
Everytime I shop on e-bay or Amazon, I realize that I tend to deliver myself to the choice of many. I tend to bid on the fare that draws more bidders. Outdoor shopping, one flocks to the sale that attacts hordes, no matter what better another sale has to offer. In a fair one visits the show that has a long queue. One reads what everyone is reading. The fact is, crowd attracts crowd. Like drops of mercury that coalesce, people tend to aggregate. An inherent subliminal faith takes over. The faith on unknown strangers, the faith that something so many are vying for ought to be good. The faith that we all out there shopping are on the same side. That we all are "Consumers" and belong to one mutually trustable clan.
In eat streets wherever, I sometimes tend to break the norm. Contrary to my inherent urges, I patronize a shop that is not getting many customers. Believe me, sometimes it takes just one to start getting in the rest.
The idea is to create crowds. Be bizarre, appropriately enticing, or simply good. Get the trickle in, and the flow shall take over.
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Posted by: eve | March 31, 2005 at 03:19 PM