What does it take to spoil the sanctity of any medium? Thousands of people who believe in that medium and a buncha marketeers who fart in the breeze so that it reaches all.
This time it's RSS. And how do they push it?..."No more worries about spam filters". Not until you needle-drivers make it necessary to have RSS bar'ers.
Check the nuisance out at http://www.marketingstudies.net/rssmarketing/index.html?hop=sharling
On the other hand kudos to Virgin Atlantic (yet again!) for the new campaign. Lest you obstruct a consumer to appeal.
If you'd actually read the report, you'd see that the reason that marketers like RSS is end users get to decide what they want to see and tune out what they don't without an unaccountable intermediary (i.e. an ISP spam filter) making that decision for them.
Want to receive freguent flier deal alerts from an airline - aka a marketing message? Sign up for their RSS feed. Changed your mind? Cancel the subscription. No need to risk giving out your email address.
Posted by: Derek Scruggs | February 02, 2005 at 08:20 AM