Couch, cushions, coffee and laptop. S&G crooning "why don't you write me". Early off from office (do not read scrounging). Jotting thoughts. Feels good to be literate.
But all was'nt great yesterday night.
Starved last night. Bad case of 'misconstrued menu'...yet again(Menu of Honor, June 09 2004). Had to catch the 9 pm movie on TV. On the way home stopped at a take away vegetarian joint. Mushroom noodles being unavailable, ordered vegetable one instead. Changed the order to 'Special Noodles' seconds later...this sounded better. Opened the parcel in a dim lit den over the movie and sank my teeth into something sweet and gooey. Switched on the lights to find my noodles infested with over 50 grams of cashews, jello cubes, and raisins!!!!.....in noodles???
Well isn't that generally the case? The companies are left wondering why a certain something din't work magic in the market. They invested highly in it (raisins and cashews are expensive in Southern Asia) and made something 'they thought' was special. It was an exceptional product...indeed, for they did everything except asking the consumer prior what his take would be on such an offering. Special Price & Special Offer oft end up being as gooey as raisins because the products they are being offered upon aint really the chow that the consumer wanted in the first place.
I reinstate(Revert Rejection by Encouraging Rejection, June 16 2004)..."by making an announcement of a 'special' scheme you are actually doing the contrary, you are making it all the more plebeian. There can't be anything special for everyone". It just does'nt sound right!?